HellO, WOrld!

I was so happy yesterday when I got the images from the new H&M Conscious Exclusive campaign! First of all because all of the outfits are amazing, and last, but not least, I was thrilled to notice that Christy Turlington is the main figure of this campaign. I love her since forever. When she was one of the Super Models (remember Naomi, Cindy, Christy, Tatjana and Linda in THIS video of Geoge Michael?), and her nickname was The Face, because her face proportions were considered perfect. In my opinion Christy is still one of the most beautiful women alive. And now, when she is more mature and she has an ONG dedicated to making pregnancy and childbirth safe for every mother, entitled Every Mother Counts, she is also the image of the new Conscious Exclusive Collection from H&M, together with Aamito Lagum and Giedrė Dukauskaitė.

HM Conscious 4

HM Coscious 1

HM Conscious 2

HM Conscious 3

This new collection brings together powerful femininity and sustainable fashion innovation with recycled silver and ECONYL®. By combining the latest in sustainable fabric innovation with designs inspired by the creative home of the Swedish artists Karin and Carl Larsson, the 2018 H&M Conscious Exclusive collection is a thoroughly modern expression of beautiful craft and powerful femininity. For the first time two new sustainable materials, recycled silver and ECONYL®, a 100% regenerated nylon fibre from fishnets and other nylon waste, are introduced to the collection. You can have a look HERE, if you want to see the entire collection. H&M Conscious Exclusive will be available since April 19th, in selected stores worldwide and online at hm.com

 

LOve,

O.