“In twenty years from now, you will be more disappointed by the things you didn’t do than by the things you did do.”


HellO, WOrld!


Today I have a surprise for you, guys! I will reveal you some of my favorite items of the new H&M Studio Collection, that will be available in stores and online from March 2nd.  It’s a collection of contrasts, they say. It’s about strength and also about sensitivity. You know, it was all about Sense and Sensibility in the 19th Century. Then it was the Pride and the Prejudice. But now, in the XXIst Century, I think the Strenght & the Sensitivity are the atributes of a perfect man. And here are some of my favorite examples:

Mihai Sora in an interview for Garantat 100%, talking about “never losing hope”.

Sergei Polunin, the great ballet dancer and THIS amazing documentary produced by HBO. Lucky me, I will see Sergei dancing, live, in London, in three weeks from now.

Saroo. And his amazing life story.

Tomislav Perko. Who made his dream come true. This is also my dream, actually. And maybe yours.

Ovidiu Muresanu H&M Studio

Ovidiu Muresanu H&M Studio

Ovidiu Muresanu H&M Studio

Ovidiu Muresanu H&M Studio

Ovidiu Muresanu H&M Studio

Precision and strength, reworked traditions of menswear, crisp modernity of sports – these are the main inspirations for men at H&M Studio. Fluidity is essential, with a looseness and lightness of movement contrasted with the almost second skin sheer knits worn with new silhouette sweatpants. Menswear classics are reborn but also elevated sportswear pieces bring clean lines and the power of saturated colour. Yes, it’s pink, and you must have the courage to wear it.  And you will, because you have the strength. And the sensitivity.




Photography:  Alexandru Rosieanu
Hair Style: Robert Both Studio  

Outfit:H&M Studio SS 2017 outfit, available from March 2nd in stores and online,  Dolce&Gabbana eyewear, Fossil watch.