I’m Conscious in Paris

HellO, WOrld!

Paris, Je t’aime! I will always keep you close to my heart. Croissants, Champs Elysees, baguettes, crepes, Marais, champagne, Amelie Poulain, Montmartre and, of course, delicious macarons. Fashion, style, perfumes, and above all, love. Because you know: “Paris is a city for lovers: lovers of art, lovers of history, lovers of food. Lovers of…love.” You can find this line in the “Paris, Je T’aime” movie, actually a beautiful compilation of short movies dedicated to this magnificent city. If you’ve never been to Paris, you should see it. And if you love Paris, like I do, you should see it to. Because you will love it more.

So, here it’s’me, in the Tuileries Gardens, in this glorious sunny day, wearing my suit from the H&M Consciuos Exclusive Collection. I was very happy when I heard that H&M will launch again a collection that it’s made of sustainable and organic materials. And this time, it includes also some special outfits for men.

Tailored lines and a dressed-up look are the focus of H&M’s new Conscious Exclusive collection. Every piece in the collection is made from more sustainable materials, including BIONIC®, polyester made entirely from plastics recycled from shoreline waste. And all of them are looking great, believe me!

I’m so happy that the fashion industry is focusing more on more in creating sustainable collections.Our clothing consumption has reached an all time high, and in response, more eco-friendly design are ready to speak their message louder than ever.The growing trend towards sustainable and ethically designed clothing is not only helping to create a greener planet, but it’s a starting point for a whole new job market.

Conscious Exclusive is a key part of H&M’s movement towards a more sustainable future. Across H&M’s entire offering, 20% of all pieces are now made from sustainable materials, with the goal each year to increase the share. H&M has set specific targets in every product range, such as 100% of its cotton to be sustainable by 2020.

The new H&M Conscious Exclusive collection was launched yesterday, in Los Angeles, and you will find it online starting April, 2oth. If you want to see the entire collection (Women, Men & Kids), look HERE. I’m sure you will love it!

LOve,

O.